The WordStream reports that “86% of business professionals prefer to use email when communicating for business purposes.” Besides, email marketing is also a leader when it comes to effective and trusted sources of information. It comes right after personal recommendations and Influencer Marketing.
So, if you want to reach out to a large number of business people, email marketing is the way to do that. However, there is one problem: not just any email will be opened, read, and forwarded. Daily, we get so much information that often, we deem emails to be spam even if they are sent by the companies we trust and choose to use for services. And even those that get opened might never get click-through rates that would make you happy.
So, how can you write emails that will bring you the revenue and the results you were hoping for? The answer is in our ten tips below.
10 tips to conduct a successful email marketing campaign
1 Talk to one person.
Do not think of your email as a means of communication with many different people at once. On the contrary, think of it as if it only addresses one person. Talk to them, ask them questions, convey your message in a way you would to your friend, not your customer. Emails that sound too official or “selling” rarely achieve as much success as those that sound like an honest conversation.
2 Choose the right subject.
We all know that feeling when you have a fantastic idea for an email in mind but can’t figure out a subject line that would grab readers’ attention and make them want to open that letter and go through each line in it. Your subject line should contain a “hook” that your target audience will get on. For every industry, this hook can be different but in general, it must be there!
3 Make it useful.
Common sense and a well-known truth will not get you a high enough click-through rate. So, consider making the content valuable.
Research what your target audience is currently following in the industry and provide some unique information from the chosen area. Do your homework and make sure that each email you send out offers value. Not only will you get higher conversion rates but you will also help people associate your brand with the value and trustworthiness.
4 Avoid sales jargon.
Your email must flow as naturally as possible. As a business person, you use a lot of sales jargon daily, and in most cases, you won’t even notice that. However, your clients will notice that for sure. And since people hate to be treated like the target audience (though they truly are it), try to sound like their friend who is on their side and has something precious to share with them. Do not promote your products or services in a nasty pushy way. Be polite and real.
5 Put yourself in their shoes.
Think of how you would want a business owner to talk to you if you were in their shoes. What phrases and words would discourage you from opening and reading the email? What subject line would sound the most appealing? How would you prefer this person to offer you something in a way you would find nice and still effective?
Once you answer these questions, you will find that perfect angle to compose great emails. Be with your readers on the same page and look at your marketing the way they look.
6 Use a friendly tone.
You need to be on the same level with your readers. So, demonstrate that by using a nice friendly tone you would use when applying for a job (as long as you know how to write a cover letter for resume, you’ll know what tone we are referring to). However, be careful not to presume upon a short acquaintance: people will assume you are not a very good professional if you allow yourself to talk this way to potential customers.
7 Use the word “you”.
This word has the magic power to turn emails into really conversational letters. The Campaign Monitor states that “74% of marketers say targeted personalization increases customer engagement.” And by addressing each individual reader with a “you” throughout the email, you make it more personalized.
8 Write fast.
If you write your emails fast, they are more likely to be conversational. The reason for that is in the way you speak and think.
You process information faster than you write, and if you polish the email ten times after a long process of creating it, you are more likely not to sound natural. Or at least typical of you. This is bad because we are striving to sound natural and original. So, write fast and only fix the grammar mistakes without changing the tone and meaning.
9 Be human.
You can joke in your emails or use phrases that are very typical of you because that is what adds that personal touch to your emails. You are not a robot, and we are sure that you are a bright personality. So, let your target audience see that personality and embrace it.
10 Stop being dull.
Have you ever read an email that was so standard that you knew what part would come next? Those are boring emails you do not want to write yourself. We are begging you not to make this mistake! So, try not to bore your readers to death with the time-worn phrases and commonplace information. Spice it up the same way you would do in real life.
Email marketing can be a powerful source of leads for your business. However, it can also be a complete waste of time and resources unless you do it right.
Use our tips to produce pieces that readers will open and go through every time. That is your key to improved revenue. And that is a perfect way to compose emails that sell your product, strengthen your positive image, and improve your brand awareness.
Sophia Clark graduated from the University in the City of New York with B.A. in Journalism, 2011. She is a creative writer who loves to share her thoughts with readers, now she writes for Eliteessaywriters. In her free time, she enjoys writing fiction as well as reading it. Connect with her on Twitter and Google +.