How to Optimise a Web Page Even if You're Not an SEO Expert

How to Optimise a Web Page Even if You’re Not an SEO Expert

November 20, 2017
Tom

Taking your website and its content to the top of the Google rankings can be a daunting prospect for beginners to the world of Search Engine Optimisation (SEO). With so much competition online, getting your chosen page to stand out may seem like an impossible task.

But even total newcomers to SEO can get good results by sticking to a few golden rules. Here are some of the best tips and tricks of the trade for beginners to achieve the most from their first forays into SEO.

How to Write Title Tags Search Engines Love

One simple area to start when it comes to successfully optimising a web page is the building blocks of your page. The Title Tag of your site is one such area, which must clearly and concisely communicate the idea behind your chosen page. This title will tell the search engine about the content that lies inside, for example:

SEO Agency Newcastle | Top Rankings | Tiny Digital

This is written to my special title tag formula:

Keyword | Topical Words | Brand

Crucial things to include are the name of your business or website, as well as the keywords or terms that people search for and which the web page answers. In the example above I’ve written a title tag for my SEO agency. This is actually on a page of mine that started outranking lots of other SEO agencies after just three months, so it really works!

How to Get Users to Visit Your Website

The next area to edit and improve your ranking is in the Meta Description. Whereas the title is designed primarily with the search engine in mind, the meta description will likely be read by the people searching for information themselves. These results again need to be clear, straight to the point and communicate what your website has to say. Here is a simple example:

Notice the capitalisation of each word – this borrows from an Adwords optimisation technique where descriptions are split tested repeatedly to increase click through rate. Alongside those techniques, this is written to a variation of my basic formula:

Keyword Variation | Topical Words | USP/Social Proof | Call To Action

Your chosen web host may have plugins to make creating your Title and Meta tags even easier, so refer to the instructions online. Yoast is a good choice for WordPress sites.

The Golden Rules for Search Engine and User Friendly Content

After the basics, getting your content order is a vital next step.

Without good quality content, your page is less likely to feature where you want it to in the search engine rankings. Worse than this – without good quality content users that visit your site it won’t take any action, which is ultimately the point.

Your content must not just include the written word, but also videos, audio and images – whatever’s relevant.

It should also be structured with heading tags – as a minimum each page should have:

1 H1 tag (no more)
1 or more H2 tags
1 or more H3 tags

A common mistake made by web designers is using H tags for design purposes instead of to structure the meaning of the content.

It’s also important to include other easy ways to draw people around your site, such as internal links and summaries written carefully to encourage people to take the action you want them to take.

One golden rule to remember with content; do not overdo it! Filling your page with endless internal links, repeating key words and phrases and other excessive content will see your site penalised by Google. So keep it simple and the results will speak for themselves.

If you follow these basic tips you can be sure to see your stock rise in the rankings. Good luck and stay optimised! If you’re just getting started you can always check out Moz’s beginner guide to SEO.

This article was written by Benjamin J Church, a lead generation consultant and founder of Tiny Digital.

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