Promotional gifts are a great way to generate loyalty in both new and existing customers, and approximately 85% of customers who receive a gift have been shown to continue doing business with companies who deploy this strategy. Therefore, spending a proportion of your annual budget on a strong promotional gift campaign is likely to reap dividends and keep the business growing.
SHOW CUSTOMERS YOU VALUE THEM
Promotional merchandise has a long history of success with a range of organisations including large corporate institutions, SMEs, charities and start-ups, therefore this powerful tool can be used by organisations of all types to remind customers that you value them and appreciate their business. Promotional gifts can include engraved pens, novelty chocolate, gift vouchers, electronic items and there are now a whole array of goods available that will enthrall your customers and keep them with you if you get it right.
PROMO ITEMS SPECIALISTS
Of course gift campaigns have to be well-planned, appropriate and appealing to a range of customers, such as quality or fun items that are useful and memorable. However, a number of companies now exist to provide just such merchandise such as the online printing specialist HelloPrint who have a huge choice of quality and quirky goods so that you can pitch your gift strategy at just the right level. By using a promotional gift company, you remove a lot of the legwork involved in thinking of appropriate gifts and sourcing them from different places. As businesses such as these are well versed in gifts for practically every situation and type of customer there are a multitude of options on offer and a huge amount of choice.
CREATING THE RIGHT IMAGE AND IMPACT
Human nature being what it is people love the sense of receiving a freebie, and this will also create an image of your business as providing those extra special touches for customers. However, you will be in competition with other companies who are also providing gifts so you need to carefully assess what type of gifts to give that fit your company image. Think about your client type and consider what will give the best impression and have the most impact for your business.
PUT THE CUSTOMER AT THE HEART OF YOUR MARKETING CAMPAIGN
Now that many more companies are jumping on the bandwagon of providing promotional gifts you need to make yours really stand out. By considering the demographic of your customers and what would appeal to them, and even undertaking some preliminary market research into finding out just what kind of items would engage them, you will soon see the success of your business soar.