Content Marketing Tips To Improve Social Media ROI

Content Marketing Tips To Improve Social Media ROI

October 9, 2017
giovanni Mule

In this day and age, it would be seriously detrimental for any marketer to ignore social media.

What’s key to social media is having fantastic content. It has been proven that we don’t like advertising. The days of banner ads and obtrusive advertising are over. What we do like, however, is content. Having the right content in place that adds value will generally improve your social media. It is important though to understand what techniques work best. This article will explore the methods used to improve the return on investment of your content marketing efforts.

Keep Your Blog Up To Date

The blog is typically the most dynamic part of any website. While website categories such as “About” or “Contact” will normally remain static, blogging is where your site gets to show its personality. Not only that, by keeping your content current, blogging can be an important part of your SEO strategy. Continually providing fresh content will keep your readers coming back and increase their engagement. Allowing your blog to stagnate can only have negative consequences for your website traffic. Although blogging will aid your SEO efforts, if you want to make a concerted effort to increase your search engine rankings, it is worth enlisting the help of a specialist SEO agency.

Use Guest Blogging To Your Advantage

Having your content posted on other blogs while posting others’ content on your own site creates a win-win situation. Not only is your name and content presented to a new audience, your site benefits by featuring an alternative voice that can improve credibility. As an added bonus, a guest blogger gives your site new content that you didn’t have to create yourself. This can give your blog another valuable insight and a fresh perspective. Not only can you benefit from your guest bloggers audience but also you can take advantage of having the opinions of other thought leaders thus increasing the value of your blog.

Content Marketing Tips To Improve Social Media ROI


Syndication refers to licensing your content to another organisation, possibly for pay. An example would be creating a weekly column to be published on In a way, a syndication is a form of guest blogging. Although not easy to establish, the benefit of such a relationship is the increase in viewer numbers. Not to mention the possibility of extra pay. Exposing your content to the audience of a larger site is an efficient way to increase your following.

Make The Most Of Your Content

By repurposing your original content into different formats, you not only get the most out of your material, you create an overarching cohesion for your brand. You can reformat the information used from a blog post into a video, infographic, or whatever seems appropriate. As an added bonus, your SEO benefits as well by reusing keywords, concepts and associated links.  By repurposing your content, you make it easier for your readers to understand and grasp your main points.

Customise Your Media

Create your own media to distinguish yourself from competitors and characterise your own style. There’s nothing wrong with using existing media to get your point across, but creating your own will set yourself apart from others. It also allows you to tailor your content to represent your brand properly. Having genuinely unique media and content will set you apart from the competition and add that extra bit of value, which goes a long way.

Utilise Visuals

As the saying goes, “a picture is worth a thousand words.” And never has this more true than with social media. Social media posts that don’t include any pictures tend to perform significantly worse than posts that include interesting visuals, in fact, tweets with images receive 150% more retweets than tweets without images. That being said, you shouldn’t limit yourself to pictures. Pictograms, videos, charts, graphs, tables and more can impart a lot more meaning than a simple block of text. Visuals are an easy way to draw your reader in. Use them to increase their engagement.

Use Live Streaming

No longer do you have to create videos in advance. The editing and uploading processes can render videos out of date even before the first viewing. This novel new way of presenting in-the-moment video can be used to enhance content relevance, user engagement and anticipation. With the technology advancements of Facebook and Instagram Live Stream, it is now easier than ever to produce a live streaming content. The average adult consumes more than five hours of video per day and more than one hour is on digital devices, and on Facebook alone users spend three times more time watching live videos than traditional videos. Taking advantage of this is essential to get ahead and a good ROI.

facebook live - Content Marketing Tips To Improve Social Media ROI

Use Influencers And Endorsements

Large multinational brands pay big money for celebrity endorsements because of the customer response. Research from Twitter shows that 49 percent of consumers seek purchase guidance from social media influencers, and 20 percent said that a Tweet from an influencer inspired them to share their own product recommendation. Your website may not generate enough income to pay Justin Bieber to endorse your product, but in the internet age, there’s a new type of endorsee and they’re known as influencers. Influencers may not have the fame of big-name celebrities, but what they do have is large followings on social media. Engage the big influencers in your field and have them help you convert their followers into your customers.

Use A Content Calendar

There are a lot of different social media channels. It seems the number is growing every day. Multi-tasking amongst all your social media channels can get confusing. Make things easier by creating a calendar to schedule the posting of your content. Not only will it keep you organised, it will give you an overview of your social media strategy.

Choose The Right Channel

Certain social channels are better for different types of media. Of course, Instagram is the place to post your photos whereas Facebook might be better to post a survey. You also have to take into account the user base of the outlet, for example, Facebook has an active user base of 2 billion people compared to twitters 317million. The fact is, targeting the right social media channel is a skill that requires research and education. Learn how to most effectively use each social media channel to improve your results.

Content marketing on social media is a must for today’s marketing experts.  By focusing your efforts using the tips in this article you can draw in social media audiences. In turn, these audiences can be converted into customers and bring with them an improved return on investment.


Jamie FitzHenry is the Director for Grizzly, a Bristol Digital Agency




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