6 Easy Steps To Writing Creative Content For A Website

November 19, 2019

Find out the 6 best and easiest ways to write creative content for a website, including using a conversational tone & writing short & simple sentences…

There is no doubt that in today’s digital world, content is king. So, how do you come up with creative, quality, useful, and engaging content for your website?

As you already know, your website is your digital storefront, and you need to write quality content for your website so that you can attract your ideal audience, increase your website traffic, and boost your revenue.

Data generated by CMI in 2018 revealed that high-quality content creation gave rise to a 78% increase in the success of most organizations.

If you want your website and business to generate the desired result, you need to invest in quality content marketing.

If your content is well written, well optimized, and high quality, it can rank your website to the top of search engine results. High-quality website content does not only appeal to your website visitors, but it also appeals to search engines.

So, the question is, how do you create high-quality content that captures the interest of your website visitors?

If you are just about to create your website or you already have an existing website, your focus should be on how to come up with compelling content that would keep your website visitors engaged.

In this article, we’re going to let you in on top-notch ideas you can use to come up with creating quality content to enhance the visibility, SEO effectiveness, and overall appearance of your website.

6 Guidelines To Creating Creative Content For Your Website.

1. Identify Your Audience

This is very important for your overall content marketing strategy. You have to know who you are trying to reach or your target audience even before you start writing. A lot of content creators or writers start writing and even complete the writing process without identifying who they are trying to reach.

If you know your ideal audience, it becomes easier for you to appeal to their curiosity. When you know your ideal audience, it will also help you identify, understand, and address their PAIN POINTS.

You’ll need to ask yourself these all-important questions:

● Who is my target audience?
● Where can I find them?
● How will they find my content online?
● What questions are they asking, and what information are they looking for?
● How will I address these questions?

When you’re able to come up with relevant creative content that addresses the needs of your audience, then you’ll enjoy more success with your content marketing strategy.

2. Write Short, Simple, Readable Sentences.

When it comes to writing high-quality content for your website, using short and simple sentences can have a far-reaching effect, especially when you consider the short attention span of most online readers today.

Also, your content needs to be simple enough that even a 7th grade or 9th grade student should be able to understand what you’re writing about in clear terms easily. You need to write as if you’re writing for lazy people.

Short sentences give your content high readability. If you’re not sure how to measure the readability of your content, you can use the Readability test tool.

Online readers today basically scan through content, so you to provide your content in a way that suits their reading style. Here are some points to note when dealing with issues of readability.

● Make your content clear, concise, and engaging.
● Use an active voice.
● Avoid unnecessary repetition.
● Proofread to ensure that your content free of errors and easy to read as well.
● Use a clear content structure. This essentially is the way you format your content. You need to use numbered lists, multiple subtitles, and bullet points to break up your content.

When your content is clear, simple, and easy to read, your customers will not only prefer your content, Google will prefer it too.

3. Use a Conversational Tone

Do you know how to craft content that has a conversational tone? Just imagine you’re sitting down and chatting with a friend or having a conversation with a friend, that’s how a conversational tone looks like. A conversational tone makes your content friendly and interesting to read. It is also a great way to personalize your content. When it comes to personalization, you can write quality content in the local language of your target audience with the help of localization and translation services offered by The Word Point.

4. Write Perfect Titles/Headlines.

This cannot be over-emphasized. Even if you have the best content on the planet and your titles are not compelling, your content may never be read by anyone. Good titles create curiosity and pull in your readers.
You need to understand what titles work best for your audience. Do they like witty or punchy titles? Do they fancy titles that are humorous or titles that ask questions? You need to figure out what titles work best for your audience.

As a rule of thumb, one great way to create quality titles is to think of potential topics that your audience might be searching for on Google and other search engines. Your title shouldn’t be too wordy, keep it short and sweet.

5. Start Strong

Once you’re done crafting a good headline, the next place to focus all your energy is your first paragraph. You’ve already captured them with your headline or title; now they want to take a look at your content to see if it’s worth reading.

One strategy you can use in your first paragraph is for you to provide a hook, and use it to capture their attention. You need to give your readers reasons for them to continue reading your content. You need to ask yourself questions like; what value can your readers or audience derive from your content? What question does your content attempt to answer? What solution does it recommend?

The bottom line is, you have to give your readers reasons to continue reading your content, and this means that you need to have a compelling first paragraph. Once you have succeeded in hooking your readers, then you can worry about other aspects of your content.

6. Go Visual

A picture they say is worth a thousand words. This is actually true and can make the difference between good content and high-quality content. Make an effort to incorporate visuals such as pictures, infographics, charts, and videos into your content. Research has shown that people tend to understand and process visual information 60,000 times faster than text.

Images are also a great way to break-up texts in your content and make your content easier to read. Canva is a great and free tool you can use to design images for your content easily.

Wrapping Things Up

WHEW! So there you have it! Six all-important guidelines you need to follow in order to come up with high quality and creative content for your website.

Quality content plays a significant role in relation to the performance of your website; it’s just as important as the design and other components of your website. Quality website content, if well optimized, can generate organic traffic to your website, increase the conversion rate of your website, and establish you as a leader in your niche.

As always, when it comes to creating content, consistency is key. Make your text as simple as possible; be clear, bold, and specific.

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Sales and Marketing