5 Marketing Trends Your Small Business Should Follow in 2018

5 Marketing Trends Your Small Business Should Follow in 2018

November 8, 2017

Ask anyone in the world of business and they’ll tell you that marketing is one of the most things you’ll have to deal with.

Not only that this is the best way to attract new customers, but it can also help you build a strong brand. Still, we live in the age where marketing trends tend to change quite rapidly and you have to work hard to stay on top of them. That said, we singled out 5 of these trends your small business should follow in 2018.

Influencer marketing

According to recent studies, work-of-mount generates double the amount of sales some other marketing channels. And today, there are influencers who’ll be ready to promote your products or services for you. Influencers are usually people with popular blogs and YouTube channels. What’s so good about working with influencers is that they’ve already reached the audience you want to reach. All you have to do is come up with a deal that both you and the influencer will benefit from, and you’ll have thousands of new people hear about your business.

Going mobile

It’s no secret that people are now using smart devices more than ever. From all the smartphones and tablets to some new devices available on the market, there are so many things people can use in order to reach your website. However, if your website isn’t optimized for mobile devices, chances are users will leave even before it loads and decide to turn to someone else. In order to avoid this, you should make sure that your website is optimized for mobile devices and easy to use. And with so many mobile users, you might also want to think about designing an app for your business.

Video marketing

Video marketing is another thing that’s constantly getting more popular. Take a look at any big company’s website and you’ll see they have a video on their home page. Videos are more engaging than most of the other marketing channels and they’re guaranteed to draw attention to your business. It’s also important to mention that there are companies who can help you create perfect promotional videos for your business. Another great idea is to use a live feature on platforms, such as Facebook and Instagram, in order to reach more followers.

Using promotional products

Another big trend many businesses out there follow is giving out promotional products. Even though businesses have been using these for ages, it seems like promotional products are still something you simply can’t go wrong with. They raise brand awareness and help you make sure your customers will come back. While companies used to hand out only promotional t-shirts and pens, now there’s a variety of these you can choose from. For example, if you want to give your customers something really unique, you can go for promotional USB flash drives or custom diaries.

Providing quality content

Google has made it quite clear that quality content is the most important thing when it comes to SEO. Therefore, if you want to rank high on Google, you’ll simply have to provide users with quality content. So, try to come up with article topics that might be able to showcase your expertise in your field. Luckily, there are some good options you can go for even if you don’t have time to do this. For example, you can always hire freelance writers who’ll provide users with all the content they need and help you get on the first page of Google search results.

Stay on top of these trends and you should be able to stand out from the crowd. Also, bear in mind that there are new trends around every corner and you should try to keep up the pace with them.

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