As a small business owner, you need to invest a great deal of effort in maximising your revenue and boosting the number of customer conversions.
Logically, in order to achieve this, you first need to increase the overall workplace productivity. But, what happens if your employees aren’t as motivated as you are? According to a recent research, 69% of the people questioned said they rarely felt like they were putting all their effort into their work.
When it comes to boosting employee satisfaction, you need to know that there isn’t any uniform strategy. Always keep in mind that your employees are like snowflakes- each of them is completely different. Therefore, in order to cater to their individual needs effectively, you need to come up with a personalized approach. Here are several strategies that might inspire you.
Individual Attention is Crucial
Teamwork is the foundation of every business’ success. However, when it comes to increasing motivation in the workplace, nothing beats individual attention. The studies point out that 58% of business owners believe that better engagement is most commonly a result of employee recognition. In other words, they will be motivated to work harder only if they know that their individual efforts are appreciated. Given this, it’s imperative that you prove that you care about an individual behind the work as much as the work itself and that you are willing to do whatever it takes to make them feel comfortable.
For example, if your staff member is underperforming, your duty as an employer is to take them aside for a face-to-face talk and try to find the answer to their problem. The same goes with rewards. If an individual or a team has been constantly doing a great job for the last few months, you should praise them either in private or in public.
Give Out Incentives to Boost Engagement
Incentives have always been invaluable engagement and loyalty boosters. Most importantly, they inspire your employees to stay loyal. Namely, studies show 71% of workers would rather work for an employer who provides rewards than take a job with higher pay. However, you don’t want your employees to feel motivated to work only when they’re expecting a reward. Precisely because of this, you need to be careful when choosing incentives you’re offering to them.
For example, tiny rewards such as movie tickets, free lunch, paid time off, flexible work arrangements and happy hours might do wonders. Now, when it comes to holiday or birthday gifts, most of your employees would expect a raise or a bonus as a compensation for their performance. However, there are numerous equally practical and yet more creative options you should consider, such as prepaid xmas gift cards with your company’s logo , as well as affordable grocery store gift cards or restaurant vouchers.
Offer Career Advancement Opportunities
Once their jobs become stagnant, even most ambitious employees might get disheartened. Consequently, it’s only a matter of time before they start looking for a more profitable job. According to a recent survey, 30% of Millennials say career advancement opportunities motivates them to work harder and stay with their employer for some time. This is exactly why you need to provide your employees with a chance to improve.
Most commonly, these opportunities revolve around a raise or a new job title, but it doesn’t have to be so. You could also provide them with business skill-building opportunities, such as seminars, industry specializations or even foreign language courses. Only by investing in their knowledge will you be able to show your employees how important they are for your company.
Lead by Example
As a leader in a growing company, you are the one people are looking up to. Therefore, you cannot expect people to behave the way you want them to if you yourself don’t lead by example. Remember, you’re the one choosing the direction your corporate culture will further take. For example, if you stay focused on your company’s growth and radiate positivity in every situation, no matter how difficult it is, your workers will do the same. Additionally, you should constantly encourage team building, mutual tolerance and any other factor that might contribute to building a stronger relationship between your employees.
What you need to keep in mind is that people are unique and, as such, will respond differently to your strategies for boosting motivation. Regardless of how smoothly it all plays out in your head, there is no ideal approach that could instantly meet the needs of all your employees. This is why you need to put more effort into understanding your workers and start making gradual adjustments according to their expectations. Only this way will you be able to boost their motivation and invest in the greater future of your company.