20 must-have tools for a small business

July 14, 2017

Here is a list of the must have tools to help you run your business more smoothly and effectively.

1 Google Analytics

Google Analytics is the most widely-used digital analytics software in the world. It helps you to see if you are reaching your goals and website performance. It is easy to use, essential to understanding where your customers are coming from, provides insight into visitors, generates customisable reports, and offers real-time visitor tracking and automated data collection. It is also FREE.

Click here to visit Google Analytics

Google Analytics

Google Analytics new dashboard

2 Hootsuite

Hootsuite is a social media management system. It is designed to help you keep track and manage on your social media networks. The great benefit with Hootsuite, is you can add different streams of networks so you can control Facebook, Twitter, Google+ and LinkedIn, all from one program. This can have great benefit for you as you don’t have to keep logging into different social media platforms to keep track on what people are saying about your brand and help you respond instantly.

Click here to visit Hootsuite

Hootsuite  1 - 20 must-have tools for a small business

Hootsuite dashboard

3 GoodHire

GoodHire is a software solution designed for background employee checks. It offers three products: Employment Screening, True Me Checks, and Community Safety. The first one is the simplest one that provides tools to background check applicants and new hires. The second solution is aimed at providing individuals with their own background checks. Lastly, the community safety is designed with community members in mind, and aims to improve employees’ experience.It provides employers and communities with a hassle-free way to ensure that the individuals they bring into the organisation fit their requirements. From criminal backgrounds to credit points, everything is being screened and controlled to leave absolutely no room for doubt. The best part is that GoodHire is customisable enough to meet the organisation’s needs and size. It is open to integrations, and can be used with top notch HR tools. (Source “Reviews Finance online“)

Click here to visit GoodHire


GoodHire mobile app dashboard

4 LinkedIn

LinkedIn is a professional social network which can link you with like-minded people and connect you with other professionals. You can research other businesses if you’re interested in working with a particular business, and you can use LinkedIn to read business profiles to find out more information about them. You can also join professional groups, allowing you to network with other professionals. Lastly, you can read news from your connections, keeping you up to date with industry trends.

Click here to visit LinkedIn


LinkedIn homepage

5 Dropbox 

Dropbox is a home for all of your photos, documents, videos and files. Anything you add to Dropbox will appear automatically on your computer, mobile phone, and even the Dropbox websiteso you can access your stuff from anywhere.

Click here to visit Dropbox


Dropbox dashboard

6. WordPress

WordPress  is the world’s most popular content management system. It is free and easy to install. WordPress comes with thousands of plugins and web design templates, giving each website a unique and customisable design.

Click here to visit WordPress


WordPress dashboard

7 MailChimp

MailChimp is a software which will change the way you do email marketing, it will help your small business spread the word about your products and services. It gives you the option to freely customise the design of the email with easy to use templates and simple instructions. MailChimp can also help you to design an email newsletter to distribute to your customers to keep them engaged with your company and see the latest news and offers. The benefits of email marketing is it can send traffic to your website.

Click here to visit MailChimp


MailChimp dashboard

8 Skype

Skype is a program which allows you to call anyone anywhere in the world. This can be useful if your clients or workers are overseas. You have the capability of calling or video calling one person or a large group of people. This can be handy for meetings because you can share documents during the call.

Click here to visit Skype


Skype video calling

9 GoDaddy

GoDaddy is a marketplace for buying domain names, hosting a website and website building. GoDaddy provides global assistance 24/7, 365 days of the week. If you want to start a website, you will need hosting, GoDaddy has a bunch of different hosting deals with different packages to allow you to do different things. Once you have the domain and hosting, you can now build a website. This is mainly for beginners with small knowledge about building websites. Just click on the site builder and follow the simple instructions.

Click here to visit GoDaddy


GoDaddy homepage

 10 Intuit QuickBooks 

QuickBooks is Intuit Inc’s set of software solutions designed to manage payroll, inventory, sales and other needs of a small business. The software’s features include marketing tools, merchant services, product and supplies, training solutions. Each solution is developed according to different industries and their needs. Intuit’s products for construction contractors include the Simple Start Plus Pack, QuickBooks Pro, QuickBooks Premier Contractor, and QuickBooks Enterprise Solutions: Contractor. These products are designed to meet contractor needs based on company size. These software solutions are used to monitor expenses, create invoices and reports, track change orders and job status, and manage inventory, customers, vendors and employees. In addition to these industry-specific packages and their corresponding capabilities, Intuit offers add-ons to QuickBooks versions, as well as third-party tools that integrate with QuickBooks in order to enhance current functions. Source What is Tech Target

Click here to visit Intuit QuickBooks

Intuit QuickBooks

Intuit QuickBooks dashboard

11 Basecamp

Basecamp is a project management tool. With Basecamp, the entire team can be spread out across the world and coordinated remotely with far-reaching mobile access to give a small business the reassurance they need when they are moving through different projects from beginning to end.

Click here to visit Basecamp


Basecamp dashboard

12 Evernote

Do you find yourself searching through endless amounts of paper on your desk or file? Evernote is an information organisational tool which works in three easy steps: capture, access, and find. Capture all your information from your clients, customers and workers, access it from a host of different sources like your computer, tablet or phone and find everything in a matter of minutes. All your documents will be stored in one place, and you will need to make sure you have clearly given that file a name. The best thing about Evernote is that the application is free so you can try it without hurting the bank.

Click here to visit Evernote


Evernote dashboard

13 Gmail

Gmail is a free web-based email service, with gigabytes of storage for messages, and provides the ability to search for specific messages.

Click here to visit Gmail


Gmail dashboard

14 CrashPlan

CrashPlan is a back-up recovery service. This is important for small businesses because it lets you save and back up everything onto the cloud, where it will be safe and protected. The benefit of having CrashPlan is that everything a business owner backs up won’t get lost or fall into the wrong hands.

Click here to visit CrashPlan


How CrashPlan keeps you backup safe

15 McAfee

McAfee is one of the oldest and best-known security and virus softwares available on the market. It is for computers and mobile phones. Small businesses need protection no matter who they are or what they do.

Click here to visit McAfee


How MdAfee keeps you safe

16 NordVPN

NordVPN is a VPN software solution which comes with strong encryption for security. It has more than 700 servers in more than 50 countries around the world. It allows for complete online privacy, which make surfing the web more secure and safer for users. You can access media content without any regional limitations.

Click here to visit NordVPN


How the NordVPN keeps you safe

17 Photoshop

Photoshop is powerful photo editing, image creation and graphic design software. The program allows users to manipulate, crop, resize and correct colour on digital photos.

Click here to visit Photoshop


Photoshop workstation

18 PayPal

PayPal is a service that enables you to pay, send money, and accept payments. Register your credit card or debit card with your PayPal account. You can pay by simply choosing PayPal at checkout, logging into your PayPal account, and confirming your payment. We complete the process for you. Simply choose PayPal when you select a payment option on this site, and you can quickly open a PayPal account and add your payment method to complete your purchase. You can use your PayPal account to shop with millions of merchants and sellers around the globe wherever you see the PayPal logo.  source The balance

Click here to visit PayPal


What is PayPal and how it works

19 Moz

Moz is an online marketing tool which measures, monitors and evaluates the on-site and off-site aspect of a website’s level. Moz offers an array of products, services and content for online marketing professionals. Its tools will help you rank better and beat your competition on search results. It also has a beginner’s guide to SEO to help you get an understanding of what SEO is, and how to implement it on your website.

Click here to visit Moz


Moz dashboard

20 Fiverr

Fiverr is a global marketplace offering tasks and services at beginning cost of $5 upwards. It is a marketplace for anyone looking to get help for their business.

Click here to visit Fiverr


Homepage of Fiverr



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